Conference at a Glance

Conference at a Glance

Conference at a Glance

A focused two-day experience of storytelling, business development, cultural preservation, funding, and celebration.

A focused two-day experience of storytelling, business development, cultural preservation, funding, and celebration.

A focused two-day experience of storytelling, business development, cultural preservation, funding, and celebration.

Friday · September 25

1:00 PM – 2:30 PM

Telling Our Stories

Discover how authentic storytelling preserves history, inspires visitors, and creates economic opportunity through cultural tourism.

6:00 PM – 8:00 PM

Taste of Black South Carolina

Networking, Black-owned restaurants, live jazz, Gullah music, and artist showcases at the International African-American Museum.

Saturday · September 26

8:30 AM

Registration & Breakfast

Music by local jazz ensemble and networking in the Wells Fargo Auditorium Lobby.

9:00 AM

Welcome

Welcome from SCAATC Chairman, Kwadjo Campbell, invocation, and greetings from local officials and tourism partners.

9:30 AM – 10:30 AM

Beyond Tourism

Building Black wealth through culture, business, land preservation, art, and community development.

10:45 AM – 12:30 PM

Concurrent Breakouts

Product Development, Resource Development, and Marketing & Technology tracks.

3:00 PM – 6:00 PM

Awards & Day Party

Celebrate tourism pioneers, emerging entrepreneurs, cultural arts excellence, and community impact.