{"id":242,"date":"2023-06-30T07:43:06","date_gmt":"2023-06-30T07:43:06","guid":{"rendered":"http:\/\/www.scaat.us\/dev\/?page_id=242"},"modified":"2023-07-06T02:47:18","modified_gmt":"2023-07-06T02:47:18","slug":"agenda","status":"publish","type":"page","link":"http:\/\/www.scaat.us\/dev\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"\t\t
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Agenda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Friday, <\/b>October 7th**
<\/b>Kick-Off Event @ 6pm (Avery Research Center)<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Saturday, <\/strong>October 7th
<\/b>Opening Session – 9 am\u00a0<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Black Tourism: Doing the Business of Tourism (Wells Fargo)<\/b><\/h4>

Theme & Brief Description: <\/b>This session will highlight the SC AATC (African American Tourism Council) strategy for expanding the tourism industry. (Invite partners to give insight how to position themselves with our content)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Run of Show<\/strong>\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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9 am<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Introduction of Moderator<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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9:01 am<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Moderator Opening Statement & Intro of Guest – Courtney Young<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Opening Statements from Each Panelist (2mins) Panel
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  • \u00a0AATC and Foresight<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    9:17 am<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Questions from Moderator Courtney Young & Panel<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    9:30 am<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Q & A Audience & Panel<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    9:45 am<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Final Statements Panel & Courtney Young<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Saturday, October 7th Beatty Center<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Date, Time, Location<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    9 am \nWells Fargo Auditorium\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Opening Session\u00a0
    <\/b>2023- 24 South Carolina & African- American Tourism<\/i><\/b><\/h5>

    Duane Parrish, SC PRT
    <\/span>SC Rep. Rosalyn D. Henderson- Myers, Spartanburg
    <\/span>IAAM, Charleston
    <\/span>Reconstruction Monument Beaufort<\/span><\/p>

    This session will highlight the SC AATC (African American Tourism Council) strategy for expanding the tourism industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Session 1: \n10:00 am-11:30 am \n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    A-tax Grants: Funding For Your Tourism & Cultural Arts Programming<\/b><\/h4>

    Brief Description: <\/b>This session will feature local governments around the state as they discuss the qualifying criteria and other aspects of the program.\u00a0<\/span><\/p>

    Featuring: <\/span>TBD<\/span><\/h5>

    This session will highlight the SC AATC (African American Tourism Council) strategy for expanding the tourism industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Business Development & Loan Programs: Start or Expand Your Business\u00a0<\/b><\/h4>

    Description: <\/b>This session will feature local governments around the state as they discuss the qualifying criteria and other aspects of the program.\u00a0<\/span><\/p>

    Featuring <\/span>Climb Fund, SC Community Loan Fund, GCRA, SC Minority Affairs\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Session 2: \n11:30am- 1:00pm (Tate Center)\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Concurrent Sessions II –\u00a0<\/b><\/h4>

    SC Parks Recreation & Tourism Grants (Rm TBD)<\/i><\/b><\/h4>

    Description:<\/i><\/b> Staff from SCPRT as they discuss their grants and tourism promotion programs.\u00a0<\/span><\/p>

    Featuring: Becky Moore<\/span><\/i><\/p>

    CVBs & How they Help Your Black Tourism Initiative <\/i><\/b>(Rm TBD)<\/i><\/b><\/p>

    Description:<\/b> CVBs discuss the benefits of becoming members such as direct marketing services, brochure display services, and Opportunities to advertise in CVB publications and websites.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Special Session - Digital Media & Ads: \n(Tourism Promotion Track)\n10:00am - 1:00pm\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Social Media Best Practices (Rm TBD)
    <\/i><\/b>10am Megan Rutherford<\/i><\/b><\/h4>

    Description:<\/b> Create social media marketing campaigns that engage your customers and generate results on Facebook\u00ae, Instagram\u00ae, LinkedIn\u00ae, Twitter\u00ae, YouTube\u00ae and TikTok\u00ae.<\/span><\/p>

    Creating Content (Rm TBD) 11am- Gullah Corridor<\/b><\/p>

    Description:<\/b> This session provides writers and non-writers alike with the fundamentals of creating compelling digital content that people love to read and share.<\/span><\/p>

    A Deeper Dive: Digital Marketing (Rm TBD) 12 noon Victoria Rae<\/b><\/p>

    Description:<\/b> Prior to jumping into the tools, it is important to create a digital marketing strategy. We\u2019ll cover:
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    • Size & importance of digital marketing<\/span><\/li>
    • Future trends in digital marketing \u2013 growth and future opportunities<\/span><\/li>
    • Steps to creating a digital marketing strategy<\/span><\/li>
    • Building a strategy from the ground up<\/span><\/li>
    • Integrating digital marketing into existing marketing plans<\/span><\/li><\/ul>

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      1:30 pm \nBeatty Center\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      Working Lunch-
      <\/b>Strategic Planning Session<\/b><\/h4>

      Facilitator- Rashida Jeffers-Campbell<\/span><\/p>

      Description:<\/b> This event will feature the State Director of SCPRT as he discusses the future of the Tourism industry in SC including trends, and opportunities.\u00a0<\/span><\/p>

      Additional details will be announced soon including the awards show date, hosts, performers, presenters, and more. Follow us or sign up for email updates to be the first to know!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Agenda Friday, October 7th** Kick-Off Event @ 6pm (Avery Research Center) Saturday, October 7th Opening Session – 9 am\u00a0 Black Tourism: Doing the Business of Tourism (Wells Fargo) Theme & Brief Description: This session will highlight the SC AATC (African American Tourism Council) strategy for expanding the tourism industry. (Invite partners to give insight how […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-242","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.scaat.us\/dev\/wp-json\/wp\/v2\/pages\/242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.scaat.us\/dev\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.scaat.us\/dev\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.scaat.us\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.scaat.us\/dev\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":102,"href":"http:\/\/www.scaat.us\/dev\/wp-json\/wp\/v2\/pages\/242\/revisions"}],"predecessor-version":[{"id":596,"href":"http:\/\/www.scaat.us\/dev\/wp-json\/wp\/v2\/pages\/242\/revisions\/596"}],"wp:attachment":[{"href":"http:\/\/www.scaat.us\/dev\/wp-json\/wp\/v2\/media?parent=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}